Meet Me by the Fountain: Author Talk with Alexandra Lange

In Meet Me by the Fountain: An Inside History of the Mall, author Alexandra Lange chronicles postwar architects' and merchants' invention of the mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. In Lange's perceptive account, the mall becomes newly strange and rich with contradiction: Malls are environments of both freedom and exclusion--of consumerism, but also of community. Meet Me by the Fountain is a highly entertaining and evocative promenade through the mall's story of rise, fall, and ongoing reinvention, for readers of any generation.

We were thrilled to invite her to speak as part of our ongoing Preservation Book Club series. In this webinar, Alexandra shared highlights from her book before being joined in conversation by Liz Waytkus, Executive Director of Docomomo US.

About Meet Me by the Fountain: Few places have been as nostalgized, or as maligned, as malls. Since their birth in the 1950s, they have loomed large as temples of commerce, the agora of the suburbs. In their prime, they proved a powerful draw for creative thinkers such as Joan Didion, Ray Bradbury, and George Romero, who understood the mall's appeal as both critics and consumers. Yet today, amid the aftershocks of financial crises and a global pandemic, as well as the rise of online retail, the dystopian husk of an abandoned shopping center has become one of our era's defining images. Conventional wisdom holds that the mall is dead. But what was the mall, really? And have rumors of its demise been greatly exaggerated? In her acclaimed The Design of Childhood, Alexandra Lange uncovered the histories of toys, classrooms, and playgrounds. She now turns her sharp eye to another subject we only think we know.

Alexandra Lange is a design critic. Her essays, reviews and profiles have appeared in numerous design publications including Architect, Harvard Design Magazine, and Metropolis, as well as in The Atlantic, New York Magazine, The New Yorker, and the New York Times. She is a columnist for Bloomberg CityLab, and has been a featured writer at Design Observer, an opinion columnist at Dezeen, and the architecture critic for Curbed.

Her book, The Design of Childhood: How the Material World Shapes Independent Kids was published by Bloomsbury USA in 2018. Research for the book was supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts. Design of Childhood was named one of Planetizen’s Top 10 Urban Planning Books of 2018 and has been an assigned text in art and architecture studios at ASU, Columbia, Harvard, MIT, UPenn, VCU and Yale.

Alexandra is also the author of Writing About Architecture: Mastering the Language of Buildings and Cities (Princeton Architectural Press, 2012), a primer on how to read and write architecture criticism, as well as the e-book The Dot-Com City: Silicon Valley Urbanism (Strelka, 2012), which considers the message of the physical spaces of Facebook, Google, and Apple.

In 2021, Alexandra became editorial advisor to the podcast New Angle: Voice, produced by the Beverly Willis Architecture Foundation. The podcast showcases the work of pioneering women of American architecture, and the first five-episode season featured Julia Morgan, Natalie de Blois, Helen Fong, Norma Sklarek, and Florence Knoll. Several episodes were broadcast on 99 Percent Invisible.

Alexandra co-wrote and co-produced “Masters of Modern Design: The Art of the Japanese American Experience,” a 2019 KCET Artbound documentary on Japanese American designers in the postwar era, which was based on one of her Curbed columns. “Masters of Modern Design” won a 2020 LA Area Emmy Award.

Radio and podcast appearances include NPR Weekend Edition and Marketplace, as well as Studio 360, 99 Percent Invisible, Decoder Ring, The Brian Lehrer Show on WNYC and Think on KERA. Alexandra has lectured widely at universities, museums and design conferences on topics ranging from the history of women architecture critics to the opulent modernism of Alexander Girard to the best use of social media by architects. She has also taught design criticism at New York University and the School of Visual Arts.

Alexandra was a 2014 Loeb Fellow at the Harvard Graduate School of Design. She won a 2018 New York Press Club Award for Feature Reporting – Internet for her Curbed story, “No Loitering, No Skateboarding, No Baggy Pants,” on teens and public space. In 2019, she was awarded a Steven Heller Prize for Cultural Commentary by AIGA. In 2020, Alexandra was the recipient of the Stephen A. Kliment Oculus Award from AIA New York, given to architectural journalists. She was also awarded the 2020 BRIO Prize by the eponymous Swedish toy company, which honors researchers and non-profits focused on creating a better world through play.

Alexandra has long been interested in the creation of modern domestic life, a theme running through Design Research: The Store that Brought Modern Living to American Homes (Chronicle, 2010), which she co-authored with Jane Thompson, as well as her contributions to Serious Play: Design in Midcentury America (Yale, 2018), Alexander Girard: A Designer’s Universe (Vitra, 2016), Formica Forever (Metropolis, 2013), and Eero Saarinen: Shaping the Future (Yale, 2006). Her latest contributions on the topic include a chapter on design for children in Scandinavian Design and the United States, 1890 – 1980 (Prestel, 2020) and the foreword to Designing Motherhood (MIT Press, 2021). Her 2005 dissertation, “Tower Typewriter and Trademark: Architects, Designers and the Corporate Utopia, 1956-1964,” discussed the design programs and design networks at postwar American corporations.

Liz Waytkus is the Executive Director of Docomomo US. In her ten plus years at Docomomo US, Ms. Waytkus is responsible for the development of new programming including the annual Docomomo US National Symposium and the Modernism in America Awards. Ms. Waytkus manages Docomomo US’ advocacy efforts throughout the vast Docomomo US network and spear-headed efforts to Landmark the Ambassador Grill and the AT&T Building in New York City. Ms. Waytkus received her Master of Science in Historic Preservation from Pratt Institute and previously worked in the non-profit cultural and educational fields for more than a decade.

Preservation Book Club events are sponsored by the Peggy N. & Roger G. Gerry Charitable Trust.