Shelley Worrell
Shelley V. Worrell is a cultural futurist, creative economy leader, and founder of Caribbeing, Little Caribbean NYC, and Worrell Media Group (WMG) — an award-winning agency specializing in cultural storytelling, production, and digital marketing. She spearheaded the historic designation and development of Little Caribbean NYC, the first cultural district of its kind in the United States, transforming Brooklyn into a global hub for Caribbean culture, cuisine, and commerce.
From 2018–2020, Worrell served as Head of Caribbean Partnerships for the U.S. Department of Commerce’s 2020 Census, leading Northeast engagement initiatives to expand representation of the Caribbean diaspora in federal data and public policy.
She has produced more than 400 immersive experiences and bespoke content in collaboration with leading corporations and cultural institutions including the James Beard Foundation, Google Arts & Culture, Brooklyn Botanic Garden, Vox Media, and others. Her multi-platform, cross-cultural activations have been featured by Black Enterprise, NBC, National Geographic and Hyperallergic, and she has been personally profiled by The New York Times and Good Morning America. Recognized by The Webby Awards, Airbnb, the Caribbean Tourism Organization and others Worrell’s work sits at the intersection of culture, commerce, and community — exploring how diasporic narratives are redefining the global food, travel, and creative economy landscapes.
Shelley was elected to the League Board in December 2025.
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